Company & contact
Who you talked to and where they sit in the industry.
Where they stand with AI
Usage and timeline feed the live score; the clarity answer is captured in the client's own words.
Systems & data
Automation lives or dies on where their data sits.
Pain points
Ask the two open questions first, then use the checklist to catch anything they didn't mention. Concrete, repetitive process pain points toward automation; vague pain points toward an audit.
Readiness
History, sponsorship, people, and money.
Your read
What the form can't score — your judgment.